About us

Embrace your dark side, because Darkona knows what it needs.

Darkona is an alternative neodark brand for women and men with darker clothing tastes. Behind the brand is one person who does the designing, cutting, sewing, photographing, marketing, packing and sending of the pieces with lots of care and love. Darkona is a slow fashion brand that’s also keeping in mind sustainability and reduction of textile waste.

Darkona offers unique and creative clothing solutions for gothic and alternative population. Pieces vary from everyday clothing to festival combinations. Every item is made with a goal to make someone fall in love with it, to desire to give it life by wearing it. Because every piece of clothing is just a thing—once you put it on, it gains power and creates magic. Along with unique pieces in the shop, I take orders for custom made-to-measure clothing!

New collections are released about once a month. Here you can also find creative editorials in collaboration with talented photographers, models and make-up artists. Subscribe to Darkona’s newsletter to be notified of new collections few days in advance. For even more content, follow Darkona on social media.

Ivona Gray

Ivona Gray

Store manager

Ivona Gray has a degree in fashion design, comes from Zagreb, Croatia and expresses her creative vision through clothing and accessories. Along with clothing, her obsessions include dancing, books and animals. She lives with three cats and a dog, and apologises in advance if your package will contain hairs.