Blog - Darkona

“Alternative fashion as an inspiration for a good business story” by Ilijana Grgić

Dear darklings, Thanks to the reporter Ilijana Grgić, I’ve had a chance to talk about Darkona for the media portal Privredni.hr. Keep reading to know more; ” “I invest a lot of time, effort and thought in my work, and I keep to certain brand ethics....

RTL Small businesses – “Ivona launched a clothing brand for stylish alternatives”

My dear darklings, While prepping everything to leave for the summer vacation, it slipped my mind to write about this great article from July! Journalist Ana Roksandić presented Darkona in a category about Small businesses on our big news portal Rtl.hr! Read a few...

“Darkona – clothing for the alternative by Ivona Gray” by Plavi ured

I’m beyond grateful to everyone from the ZICER Plavi ured – not only for publishing my entrepreneurial story on their site, but also for everything they have done for me and my business. ZICER Plavi ured is a fantastic initiative, designed to help...

“Unique clothes for those with extravagant style” by Vanja Stanojević

Thanks to the lovely journalist Tanja Stanojević, I got the opportunity to tell a little more about Darkona for Cityportal.hr, regional news portal! Follow the link and read what we talked about during a very pleasant interview – about brands’ philosophy,...

“A Bright Future of Dark Elegance” by Valeria Bebek

Thanks to my dear friend and amazing journalist Valerija Bebek, I got the opportunity to present my brand on the renowned lifestyle portal Gloria.hr, as well as in the paperback edition of the magazine Gloria IN! It’s a special feeling, seeing my name and brand...

Exhibition: Clothing as Art

When you’re surrounded by beautiful people with an open mind, many beautiful things are possible. I am proud to present the exhibition of Darkona’s photography and creations, placed no more or less than in the neighborhood library! 🙂 The exhibition...

Darkona meets shibari – collab with MVPBlack

One of my best friends is a very talented artist and photographer, and I have to admit that such friendship is on a special level. It’s wonderful to have someone who understands the directions in which the creative mind rushes, especially when you...

Bats series – collab with MV Photo

Working with photographers and models has always made me happy – each individual has their own vision and way of expressing themself, and anticipation of the results is as sweet as the process itself. MV Photo is a creative duo from Zagreb, a young couple that...

Model inclusivity = body positivity

I have a confession to make. While starting my own brand, I had a lot of worries (as expected), but on the top of that list has been photographing myself in my own clothes. Partially, because I’m still a rookie when it comes to photography and photo editing, and...

No textile waste, please!

Hi everyone! Today I’ll briefly talk about one of the biggest issues of clothing and fashion industry, and that is the production of textile waste. Not only are large amounts of textile waste being produced during the making of garments, there is also a large...